Full Service
Finished, branded, shelf-ready.
Finished white label straightening products with your branding, artwork and dossier — ready to sell on arrival.
Compare both modelsPrivate Label · Hair Straightening
Private label hair straightening products, made by Brazilian smoothing specialists.
One factory, every smoothing technology. Build a complete straightening portfolio under your own brand — or receive the concentrate in bulk and fill it locally.
A specialist, not a generalist
Smoothing is not one of our categories. It is our category.
Most contract manufacturers add straightening to a broad catalogue. We built the factory around it: dedicated reactors, acid-system expertise, thermal activation know-how and 500+ validated formulas developed for professional Brazilian cosmetics.
That focus is what lets a new brand reach salon-grade performance on its first production run instead of its third.
Brands we manufacture forStraightening technologies
Every smoothing system under one roof.
Brazilian keratin
The reference smoothing system, with formaldehyde-free options for regulated markets.
Brazilian protein
Protein-led alignment for volume control with a natural movement finish.
Nanoplastia
Low-molecular-weight actives for deep penetration and a lightweight result.
BTX / hair botox
Reconstruction and frizz control without altering the fibre structure.
Plex bond repair
Bond-building systems to pair with bleaching and chemical services.
Post-smoothing home care
Sulfate-free shampoo, conditioner, mask and leave-in maintenance ranges.
Choosing your hero product
Keratin, nanoplastia, protein or BTX: which one should lead your brand?
| System | Result | Best for |
|---|---|---|
| Brazilian keratin | Straight, glossy, long-lasting | US and Gulf salon brands |
| Nanoplastia | Light, natural movement | Europe, Latin America, premium salons |
| Protein / organic | Volume control, soft finish | "Clean" and sensitive-hair positioning |
| BTX / hair botox | Repair and frizz control | Add-on service and retail upsell |
Read the full comparison in our guide keratin vs nanoplastia vs hair botox vs plex, or see our Brazilian keratin and nanoplastia private label pages.
Manufacturing models
Full Service or Bulk Supply — from 300 L per SKU.
Bulk Supply
Bulk drums for local filling.
Bulk hair products in industrial drums for distributors and local fillers who already control packaging.
Export & logisticsFAQ
Questions buyers ask us first.
- What does white label hair straightening include?
- Our validated smoothing formula filled into your chosen packaging with your brand, labelling and regulatory dossier — no development cost, fast time to market.
- Which straightening technologies can you manufacture?
- Brazilian keratin, Brazilian protein, nanoplastia, glyoxylic-free smoothing, BTX and plex-style bond repair, plus the home-care ranges that support them.
- Can we buy hair straightening products in bulk?
- Yes. Bulk hair cosmetics ship in 20 L, 50 L or 200 L drums from 300 L per SKU, with full batch documentation for local filling.
- Do you support brands with no manufacturing experience?
- Yes. We work with global distributors and solo entrepreneurs alike, guiding formula choice, packaging, compliance and export from the first brief.
- What is the minimum order quantity?
- From 300 L per SKU, negotiable per project. Full service white label orders ship in 45-60 days; existing formulas in your packaging can be ready in 2-3 weeks.
- Are your smoothing formulas formaldehyde-free?
- Yes. Every smoothing formula is 100% formaldehyde-free, with versions with and without glyoxylic acid for stricter markets. INCI and test documents are shared under NDA with the first order.
- Can I test the formulas before ordering?
- Yes. The Formula Discovery Kit brings 10 formulas of your choice for USD 129 with international shipping included, 100% credited on your first production order within 90 days.
Guides
Before you brief us, read these.
Start your project
Build your straightening line with a Brazilian factory.
Share your brief and volume. We answer with formula recommendations, compliance path and indicative pricing within one business day.